I was bidding for a commercial job recently and talking to the client realised that there just weren't that many rooms and interiors on the web-site. I guess we get more excited about the fashion pictures because they are seen as more glamorous, but all businesses need compelling shots and these kinds of pictures aren't quite as straight forward as you might first think.
First off they'll be a horrendous mixture of different lights in the room, fluorescent tubes, tungsten spots, low energy bulbs... our brains can cope with that but the camera sees them all as different colours
Secondly clients want to show their premises as bright and cheerful which often means hiding extra lights in those dark corners
And finally you need to be able to get the camera straight and not get things distorted
So first of all some images from the new restaurant complex at Ashorne Hill Management college
Comments